VTF vacances: IS upgrade and optimisation of the website customer journey

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VTF, which had already worked with Netsystem on a Salesforce CRM implementation project between 2018 and 2020, has once again called on Netsystem to help and support it in choosing the right IT service provider to overhaul their website.

Context & objectives

VTF Vacances, one of France’s largest tourism associations, offers all-inclusive holidays in holiday villages and hotels in France, as well as holidays and tours abroad for individuals, couples, families or groups.

For over 60 years, VTF has been part of the Social and Solidarity Economy, with the mission of offering holidays to as many people as possible, while respecting social and cultural differences, social cohesion and personal balance.

As part of its development and to adapt to new uses, particularly mobile sales, VTF needs to upgrade its information system and optimise the customer experience on its website. In particular, this involved making the purchasing process more fluid. VTF, which had already worked with Netsystem on a mission to implement Salesforce CRM between 2018 and 2020, has once again called on Netsystem to help and support it in choosing the right IT service provider to overhaul their website.

Business challenge

Defining expectations and establishing a roadmap: The Netsystem and VTF teams worked together to define the results to be achieved.
Drawing up the specifications once the requirements had been clearly identified using a clear methodology.
Project management:
- Selection of suitable service providers to meet VTF’s requirements
- Launch of the consultation, analysis of the bids received according to financial and technical selection criteria.
- Selection of a number of service providers from the responses received and issue of recommendations to VTF.
- Hearing of a panel of selected service providers and handling of financial negotiations.

Netsystem assisted with the entire selection process, from the drafting of specifications to the final decision, including sourcing, analysing applications and conducting interviews.

Results

Rapid handling of the request and rapid organisation of production: delivery of specifications within 2 weeks.
Concrete decision-making tools for VTF.

Key success factors

The proven methodology of Netsystem’s teams, which enables them to respond quickly to urgent requests.
Netsystem teams’ knowledge of the market, its players and its solutions.