ENOV: drafting a code of conduct for the use of AI

Find out how Netsystem’s compliance experts helped ENOV draw up a code of conduct on the use of AI.

Context & objectives

ENOV is a marketing and innovation consultancy. Their teams support major advertisers in various sectors in France and abroad, particularly in marketing and sales issues (customer experience, offer, communication…).

Enov is convinced that technological innovation cannot be achieved without responsibility. Artificial intelligence opens up tremendous prospects, but it also imposes duties. Because unethical AI can become a risk, ENOV has chosen to act upstream.

Netsystem’s compliance experts have supported ENOV in its use of ethical and responsible AI by drafting a code of conduct. Indeed, with the IA Act, the European Union is imposing new obligations to guarantee the transparency, security and compliance of AI systems. Netsystem helps its customers to navigate this complex regulation and ensure effective, long-term compliance.

Business challenge

Drafting a code of conduct for the use of Artificial Intelligence

Response & method

We have built an AI code of conduct, designed to meet tomorrow’s challenges: compliance with the future IA Act, respect for human values, security, transparency, and responsible governance.

This work marks a key stage in ENOV’s strategy: raising awareness, coaching and equipping their employees to make AI a lever for meaning and performance.

Key success factors
  • Expertise and adaptability of Netsystem consultants
  • A trusted partner
  • Trust established between dposystem and ENOV teams
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