Home > Cas Clients > Cafés Richard: Digital Innovation
Here the coffee machine is becoming an intelligent point of sale lowering operating costs by avoiding unnecessary maintenance and generating higher revenue through enhanced quality.
Cafés Richard is traditional coffee roaster specialising in coffee, tea and chocolate. It offers comprehensive business solutions throughout France with the motto of offering an “always perfect coffee” through its network of over 35,000 businesses selecting the brand from among all the market leaders. This mid-market company is therefore able to post annual revenue of some €130m via its 3 million cups of coffee drunk each day, produced using its 135,000 machines spread out across the country. This fire power is backed up by its undeniable strength: being its own and sole distributor it is able to control and guarantee the quality of its coffee throughout the value chain. The proliferation of competitors in its B2B market represents a threat that the group intends to face down by working in three main areas: the customer experience, machine optimisation in terms of cost and the exploitation of data as a key development factor.